He claims that time is the biggest luxury in the world. His motto: you have to be either unique, different or be the first one ! Lapo Elkann welcomed in the newly open flagship boutique in Cannes and St Tropez…
The Iconic Hublot Big-Bang celebrated it’s 10th anniversary in 2015 – 25 years after the creation of the brand. The clear identity of the Swiss horological empire shines through its relentless pursuit of the art of fusion and its unique ability to create timepieces that combine tradition and innovation.
The immaculate creation of Hublot watches exhibit a wide range of manufacturing techniques as well as the most traditional forms of handwork for unique and cutting-edge timepieces. Founded in 1980 by the Italian Carlo Crocco, Hublot was propelled at the helm of innovation in watchmaking when legendary Jean-Claude Biver took over, launching the Big Bang in 2005. Mastering the technique and assembling superb technological know-how, Hublot was able to overtake the ranking of many watch brands.
The Hublot design workshop displays unparalleled synergy in the manufacturing process, allowing for the creation of the Unico chronograph movement and proprietary materials like Magic Gold. The brand’s famous and various collections include everything from chronographs to tourbillons and minute repeaters. Their bright-colored ceramic bezels are synonymous with contemporary elegance and style. The diamond setting of some spectacular watch cases is a work of art realized in Pierre Salanitro’s workshop: a must-see and must-admire. The Big Bang feminine or masculine options cannot be counted. Yet, Hublot’s main strength has always been its ability to innovate and desire to experiment with the boundaries of traditional watchmaking.
Some of the brand’s most dazzling models have been created in tribute to the idea that inspired them – like the iconic Ferrari that honours the legendary automotive house and reminiscent of the car’s outline, made in 2016 out of a full block of sapphire. No other timepiece has so eloquently mirrored the creative genius of a historic concept so well. Hublot’s ideology and vision is encapsulated by its ‘art of fusion’ slogan that lives in the brand’s signature designs and striking models.
The inimitable Hublot Big Bang case is a success in its own right with a timeless and original silhouette. The combination of precious metals such as gold with rubber has been taken to new heights, enhanced by multitude of combinations. What remains visibly consistent throughout the collections are the same distinguishable trademark features including visible “H-screws”, a distinct bezel and of course a sculpted case that keep the Hublot spirit, philosophy and history alive.