Poiray

When they decided to create the house of Poiray the first wish of Michel Ermelin and François Hérail was to give the youth an opportunity to buy jewelry. Nice jewelry with simple and curved designs breaking what was, at the time, seen in most jewelry institutional houses.

Back in 1972, the new jewelry brand was called the “young lady of the Place Vendôme” breaking the codes of conservative French jewelry. The two young men wanted to be considered as much as the other jewelry designers by creating original designs. The ‘coeur fil’ became one of their early successes due to the simple lines and rounded shapes of the heart design.

Inspired by the art déco and baroque styles, the particularity of the house of Poiray are the two prongs holding the center stone on each end allowing the light in to keep the radiance.

Colored stones, open hearts, 1930’s style, interchangeable watch bracelets and pieces of jewelry made the house of Poiray an institutional one overtime.

After a few collaboration with external designers, Poiray decided that 2015 will be a year dedicated to jewelry and interchangeability with the launch of new jewelry pieces never seen on the market before. A youth revival !

Poiray Watches
Poiray
Poiray Coeur fil pendant mounted on rose gold with diamonds
PoirayCoeur fil pendant mounted on rose gold with diamonds
Poiray Ma première blue watch 
PoirayMa première watch 
Poiray Flower Poiray ring mounted on yellow gold with one diamond and yellow sapphires
PoirayFlower Poiray ring mounted on yellow gold with one diamond and yellow sapphires
Poiray Ma Préférence ring mounted on white gold with diamonds and peridot
PoirayMa Préférence ring mounted on white gold with diamonds and peridot
Poiray L'attrape Coeur Opale Necklace mounted on rose gold with diamonds
PoirayL'attrape Coeur Opale Necklace mounted on rose gold with diamonds

Poiray

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What does a Poiray interchangeable ring look like?

Is there anything more fleeting than a woman’s mood? One moment she’s careless and laughing and the next the world itself has turned gloomy and cloudy much like her expression… Ma Préférence by Poiray is not only one of their…