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Why did Chopard made a good move in choosing Rihanna as a brand ambassador?

What a bold love story between queen Rihanna and Swiss jewelers Chopard ! Entitled « Rihanna Loves Chopard », the latest High Jewelry collection of the brand has been designed with the globally-known singer making Rihanna its new brand ambassador. A striking collection that will make its debut in stores this summer

By Marie-Caroline Selmer

Celebrating this year the 70th anniversary of the Cannes film festival and 20th year as official partner of the festival, Cannes was the perfect opportunity for Swiss jeweler Chopard to officially launch its collection with Pop singer Rihanna.

 

The Barbadian popstar has teamed up with Chopard and Caroline Scheufeule to co-design an exclusive range that comes in two parts : a minimal collection of delicate necklaces, rings, earrings and a High-Jewelry collection.

 

The nine-piece fine jewelry capsule, limited to 2,000 per design, is an addition to the Ice Cube range. Offering a more minimalist and graphic direction, these new takes on house icons are crafted from ethical 18-varat Fairmined-certified rose gold, and feature ceramic — a first for Chopard — in a shade of jungle green personally picked by the star.

 

For the High-Jewelry pieces, the singer draws its inspiration from her home country that embodies in exotic floral designs and vibrant coloured gemstones.

You may have caught a glimpse at the exquisite collection as the Diamond star wore the multicolored chandelier earrings and a marquise-cut diamond solitaire ring to this year’s Grammy Awards. In joining the Chopard‘s designer team, Rihanna brings her edgy touch and her unique sense of style to the Jeweler within a collection that we expect to be a quick sell-out.

 

Chopard, which regularly adorns the Barbadian star on red carpets, has turned celebrity collaborations into an annual tradition. Julianne Moore and french actress Marion Cotillard have previously worked with Chopard on jewels using ethically sourced colored gemstones.

 

Picking up the Pop star as a brand ambassador is clearly a strong endorsement opportunity for the fine jeweler Chopard as Rihanna is a style icon for today’s generation. This way, Chopard joins the A-list of brands that have already collaborated with the infamous music star who turns into gold every design project she touches.

 

Named as the most marketable celebrity in America, Rihanna’s high-profile collaborations include prominent brands such as Dior and PUMA.

 

Rihanna’s love story with jewelry has just started…

Rihanna Loves Chopard Collection
Jewelry Collection Necklace and Earrings
Rihanna Loves Chopard Collection
Jewelry Collection Bracelet and Rings
Rihanna Loves Chopard Collection
High Jewelry Collection Earrings
Rihanna Loves Chopard Collection
High Jewelry Collection Necklaces