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Graff, the one and only who created diamond history

From historical diamonds to celebrities, astronomical diamonds sizes, or vibrant colors, the House of Graff is the journey of a passionate man named Laurence Graff who dedicated his life to precious rocks.

The inspiration of a perfectly-cut diamond coupled with everlasting luminance push the boundaries of ever-greater innovation and excellence at Graff.

An extraordinary diamond company where Laurence Graff himself continues to be at the pinnacle of the luxury jewelry industry since its creation in the distant 1960s. Its unique and ubiquitous approach involves active participation in every stage along the way – from the responsible sourcing or each precious stone to the delicate and meticulous process of cutting, polishing and final setting.

Throughout its history, Graff has been credited for handling diamonds of exceptional rarity and beauty, becoming the source of inspiration to a number of high-end jewelry houses around the world for its peculiar yet, wealthy clientele.

Laurence Graff’s passion and distinctive style live on in his legacy and have inspired generations of designers to employ centuries-old techniques in preserving and enhancing a diamond’s natural beauty and purity without clouding it. This expertise and enviable know-how has led to the creation of some of the world’s most dazzling pieces, such as the Graff Constellation line and the Peacock Brooch– staggering blends of color and shapes that feature exceptional pieces.

With luxury boutiques around the globe and a worthy place at the annual Baselworld Watch and Jewelry Show, Graff continues to set the frontiers in unprecedented craftsmanship, one-of-a-kind designs and impeccable engineering. Characterized by exuberance and artistic skill, their creations showcase years of meticulous attention to detail and design ingenuity of master craftsmen – the very things that made the Graff name.

Each of their bespoke collections – Briolette, Infinity, Graff Icon – features a highly-sculptural arrangement of delicate motifs and glittering diamonds that encourage an extraordinary play of light to illuminate the pieces.

A true celestial celebration of Graff’s creativity – all of their jewelry comprises intricate blend of diamonds and precious stones, impeccably linked to create pieces of abstract harmony and everlasting elegance.

Butterfly Medallion Earrings set with diamonds and emeralds
Rosette Pendant set with diamonds and rubies
Luna earrings set with diamonds and sapphires
Classic Butterfly earrings set with diamonds
Graff Diamonds was founded in London by Laurence Graff.
Laurence Graff creates his iconic $1 million “Hair and Jewel” coiffure.
Graff Diamonds is the first jewelry house to be presented with the Queen’s Award for International Trade
The largest diamond sale in history is celebrated by the company with three spectacular stones – the Emperor Maximilian, the Sultan Abdul Hamid II and the Idol’s Eye going to one buyer.
Graff's Flagship store opens in London
Graff launches its iconic Green campaign and opens the store outside the UK.
The firm expands in the US, opening a boutique on Madison Avenue, New York.
The firm’s luxury watches division launches with five collections: Technical, Sport, Dress, Jewelled and Bespoke.
Record Breaking Diamonds including the Graff Constellation: 108.79 cts round cut D diamond, Delaire Sunrine 118.08cts largest emerald cut Fancy Vivid Yellow diamond and the rare Graff Pink 23.88 cts, a natural Vivid Pink diamond.
Continuing to expand globally, Graff opens its latest store in Dubai, following Russia, China and Switzerland.
Unveiling of Hallucination – the world’s most valuable luxury watch ever created that features an unprecedented kaleidoscope of 110cts of extremely rare diamonds.
Launch of the Graff coffee table book - narating the story of Laurence Graff: the man, the brand, the icon. All the proceeds go the the Facet Foundation - a charity dedicated to support health and well being of disadvantaged children in Africa.