Verney @ the Pop Up The Eye of Jewelry

His eminent career in the jewelry industry lead him to become one of the rarest jewelry unique in its style, taste and savoir-faire. Michel Emerlin Battistini (founder of Poiray in the late seventies) later created Verney, a high jewelry brand focused on unique pieces, large central stones sometimes rough, carved or simply set with precious gemstones. A must-have for jewelry collectors and a must-seen for jewelry lovers.

Author By Eleonor picciotto

Verney is exclusively sold in Geneva at The Eye of Jewelry Pop-Up Store located at the Grand Hotel Kempinski !

Verney and the new classicism

When the jewelry historians come to talk of Michel Ermelin Battistini, they will, without any fear of contradiction, be able to call him the designer who invented the new classicism in french jewelry. Paris is the undisputed world center of jewelry creation, just as it is of high fashion. A galaxy of creators have always worked for the Courts and for the great figures of the world, covering them in the finest of jewels. They have left their mark on the different periods, with original new styles and techniques, contributing to the prestige and fame of french jewelry the world over.

Our era is above all, marked by the very strong influence of fashion, amplified by the effect of the media. A true designer does not simply follow fashion, he creates it. He originates trends which become landmarks in his art and are taken up and later developed by other artists. Nevertheless these trends have completely altered the way people think nowadays. Michel Ermelin’s great merit is that he has understood this development but, instead of creating models with a more democratic appeal, he has invented a new style of jewelry which is ideally suited to the 21 th century way of life.
When looking at the creations, you immediately have an impression of sumptuous simplicity. The contrast between the rich colors of the stones and the severe lines of the jewelry is a paradox which the talent of the artist has transformed into perfect harmony. They are greatly admired by connoisseurs for their remarkable refinement, Harmony of colors and balance of forms. This is the foundations on which the exuberant creativity of this new master jeweler is built.

A large selection of Verney collections is available at The Eye of Jewelry Pop Up Store in Geneva located at the Grand Kempinski Hotel, Quai du Montblanc 19. Open Tuesday through Friday from 3 p.m. to 7 p.m. Saturday from 2.30 p.m. to 6.30 p.m. and on appointment.

Verney Feuille rubis earrings set with diamonds and rubies are available at the Pop Up
Verney – Feuille rubis earrings set with diamonds and rubies are available at the Pop Up
Verney Gouttes perles blanche earrings set with white pearls and grey diamonds are available at the Pop Up
Verney – Gouttes perles blanche earrings set with white pearls and grey diamonds are available at the Pop Up
Verney Ring mounted on white gold with a cabochon cut green jade is available at the Pop Up
Verney – Ring mounted on white gold with a cabochon cut green jade is available at the Pop Up
Verney Grappes saphir earrings mounted on white gold with sapphires are available at the Pop Up
Verney – Grappes saphir earrings mounted on white gold with sapphires are available at the Pop Up

Verney et le nouveau classicisme

Quand les experts joailliers viennent parler à Michel Ermelin Battistini, ils vont, sans aucune hésitation le nommer comme étant le designer qui a inventé le nouveau classicisme dans la joaillerie française. Paris est incontestablement la capitale de la joaillierie au même titre que la haute couture. Beaucoup de créateurs ont paré des plus beaux bijoux les tribunaux et grandes figures du monde. Ils ont laissé leur empreinte sur différentes périodes, avec des techniques et styles originaux, contribuant au prestige et à la renomée de la joaillerie française à travers le monde.

Notre époque est avant tout marquée par une forte influence de la mode qui est amplifiée par les médias. Un vrai créateur ne suit pas uniquement la mode, il la crée. Michel Ermelin Battistini est à l’origine des tendances qui deviennent des repères dans son art puis reprisent ultérieurement et developpées par d’autres artistes. Néanmoins ces tendances ont complètement changé la façon dont les gens pensent de nos jours.  Son grand mérite est d’avoir compris cette évolution. Cependant, au lieu de créer des modèles avec un attrait plus démocratique il a inventé un nouveau style de joaillerie parfaitement adpaté au 21ème siècle. Lorsque l’on regarde les créations, nous retrouvons immédiatement une somptueuse simplicité. Le contraste entre les couleurs de pierres et les lignes joaillières est un paradoxe qui est transformé en parfaite harmonie grâce au talent de l’artiste. Les créations sont fortement appreciées par les connaisseurs de par le raffinement, l’harmonie des couleurs et l’équilibre des formes. Il s’agit de la fondation sur laquelle l’exubérante créativité de ce nouveau maître joaillier est construit.

Une large de gamme des collections Verney est disponible au Pop Up The Eye of Jewelry à Genève – situé à l’hôtel Kempinski, Quai du Montblanc 19. Ouvert du Mardi au Vendredi de 15h à 19h et le Samedi de 14h30 à 18h30 ou sur rendez-vous.

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