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Timeless class and iconic feminine allure inspired by Mademoiselle Chanel and her visionary style and elegance that inspired and shaped generations of women.

When Gabrielle Chanel presented her first jewelry collection in the distant 1932 no one dared to dream what was a modest girl’s vision of ethereal beauty and demure class would soon take the world by storm and become one of Hollywood’s icons’ most beloved jewelry houses.

The brand has come a long way since that first Bijoux de Diamants exhibition, although it has stayed true to its signature style of dazzling exuberance and celebration of the delicate and fleeting feminine nature. With high-end boutiques in the world’s most expensive and bohemian cities, Chanel continues to be renowned for its unrivalled elegance and refinement.

From the iconic 1932 collection -carefully designed and crafted by the brand’s expert gemologists – to the luxuriously simple and naturally elegant Camelia line and the magnificent Bridal pieces – all of Chanel’s creations carry a magnificent promise of eternity by celebrating femininity and true love.

Mademoiselle Chanel’s signature mark continues to shine through in the carefully-built empire of diamonds and precious metals even in their most contemporary collections, such as the Comete line. Her love for everything out-of-this-world and worthy of immortalizing the ever-fleeing female nature continues to be a source of inspiration for designers and craftsmen that strive to keep the Chanel name and legacy alive.

The house’s iconic creations have become household names on their own with the jewellery watches remaining one of the quintessential pieces that ever lived to see the light of day under the Chanel brand. Characterized by striking plays of vibrant colours and delicate shapes, they perfectly illustrate the range of the company’s creativity and undying passion for extremes, chances and daring exploration of the unknown.

Boyfriend watch in white gold serti with petite seconde
Secrete earings mounted on white gold with diamonds
Coco Crush ring mounted on yellow gold
Mademoiselle Prive Camelia watch with mother of pearl
Gabrielle Chanel is born in Saumur in France from a modest background family.
Chanel’s first shop opens doors at 21 Rue Cambon in Paris- legendary flagship- and quickly becomes a favourite spot for the local aristocracy.
Mademoiselle Chanel launches Chanel N°5, her first fragrance that will later become a timeless classic, an symbol of femininity.
Gabrielle Chanel presents her first exhibition of daring jewellery to the world. “Bijoux de Diamants” is a moving tribute to her private diamond in her residence in Paris.
Mademoiselle Chanel is 71 and stages the re-opening of her couture house.
Gabrielle Chanel dies in Paris on January at the age of 88.
Karl Lagarfeld becomes artistic director for Chanel.
Chanel marks a true milestone in the development of the brand with the launch of the first Chanel fine jewellery collection in the Place Vendome in Paris.
The Company acquires 8 Parisian specialty ateliers.
The Metropolitan Museum of Art in New York celebrates Chanel’s legacy with a grand exhibition dedicated to the House of Chanel.