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Stone of the month

Are you a May baby?

If you happen to be a May baby… You are fortunate because the emerald happens to be your stone. Through a large variety of green shades, the particularity of the emerald is to bring serene love. Consequently, it helps you to…


A talk with Salama Khalfan, the founder of the fine jewelry brand that turns heads

Watch the interview


At The Eye of Jewelry we take pride in showcasing pieces of talented designers; introducing their work; carrying their pieces and even sometimes developing a genuine relationship and friendship with them. We have had in our hands almost every piece of jewelry presented for sale on our Marketplace and we have personally met most of the designers through our extensive travels, our attendance to various jewelry fairs and trunk shows including the major events of the industry and fashion weeks. In doing so, we can assure the quality of each piece in terms of craftsmanship, gem setting, and brand’s awareness.


In this section, you will be able to read about the latest jewelry trends; hear a jewelry CEO or designer speak about their collections and inspirations; dive into the exclusive and exceptional events we find ourselves attending from Red Carpets to breaking news about the industry; international fairs or private dinners. In addition we are devoted to unveiling the latest fine jewelry and high jewelry collections presented throughout the year. Spotting the TOP 10 designs of a specific trend or even introduce a brand you have never heard of or want to know more about is part of our mission.

What makes the GemGenève Designer Vivarium so interesting ?

Vivienne Becker is the Jewelry Historian everyone would want to hang out with, especially during a Jewelry and Gem Show. Her implication at GemGenève goes beyond her participation into conferences. She curates the Designer Vivarium in choosing the jewelry talents…


In this section, The Eye of Jewelry presents the watch collections exclusively developed for women by new and institutional brands. Introducing the latest watch trends, our team spots top 10 selections of feminine watches each woman should adorn their wrist with. In our investigative reports you can read about our manufacture tours but also our impressions about a specific watch reference we have tried for woman. In this Watch section you can also discover some watch articles written by The Eye of Jewelry you may have spotted in different print publications not to forget about our video collaboration with The Watches TV bringing feminine awareness to an audience interested in timepieces.

Most Watched: The CORUM Admiral Cup Mother of Pearl Marquetry

Born in 1960, the Admiral Cup Collection became famous for its colorful nautical pennants as hours markers. In 2018, the mother-of-pearl marquetry version cancels the direct reference to the marine world combining shades of grey and blue and give a touch of…

Most Jeweled

The Stenzhorn Butterfly Necklace: most jeweled and must have!

Ever since 1979, Stenzhorn has been pushing to create jewelry with the highest level of craftsmanship. Often using the challenging invisible setting of diamonds and gemstones, Stenzhorn has proven their technical prowess as well as high jewelry design.

Most Watched