BVLGARI reveals the name of its new rock icon

Bvlgari collection b zero 1

The iconic ring of the Italian brand unveils a new facet of its personality. Now more daring, it shakes up codes with an unexpected studded silhouette.

Author By Marie-Caroline Selmer

Code name: B. Zero 1. Distinguishing mark: its Tubogas design – literally inspired by gas pipes – with golden spirals that wrap around fingers.

The B. Zero 1 collection, one of the brand’s best sellers, deserved bright new adornments to kick off its third successful decade as it ought to. Now it’s done with the launch of the B. Zero 1 Rock line which really intends to shake up the codes of its icon whilst staying true to its DNA.

The first mixed rings on the market, introduced in 1999, have continued to change, spurred on by BVLGARI workshops and its high-powered partnerships with personalities like the artist Anish Kapoor and the architect Zaha Hadid.

This model, espousing streamlined curves and one-of-a-kind materials, surprises yet again by emphasizing its solid-volume lines with a rock studs galore. Black ceramic weaves its way in on inserts on the outer edges, enhancing the no gender style of the piece even more. A choice which should entice Millennials, highly-receptive to this novel jewelry codes. B. Zero 1 Rock hasn’t forgotten to celebrate the diamond either, as its precious sparkle gifts the gold lines with a ‘big night’ style. Given its ever-so bold character and its avant-garde look, the Italian brand’s latest arrival has definitely got everything right.

Bvlgari - Bagues issues de la collection B.Zero 1
Bvlgari – Ring from the B.Zero 1 collection
Bvlgari - Bagues et bracelets issus de la collection B.Zero 1
Bvlgari – Rings and bracelets from the B.Zero 1
Bagues et bracelets Bvlgari issus de la collection B.Zero 1
Bvlgari – Rings and bracelets from the B.Zero 1
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