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In this Watch category, The Eye of Jewelry has compiled everything about feminine and jewelry watches. In the last decade, we have seen some extensive coverage about watch brands, watch icons, watch collections or watch ambassadors that were too often oriented for men. At The Eye of Jewelry we have decided to fill in the blanks in terms of content related to watches and women. As a matter of fact, a complete yet new feminine audience was born in the last few years forcing watch brands to react. We are addressing them!

The era where masculine timepieces could be singularly transformed for women only by replacing the dial with mother of pearl and setting a few diamonds on the bezel is now over. Although most of the famous watch brands we know have been carrying their so-called “feminine or lady or women or jewelry timepiece” collections for almost ever, rare are those who actually communicated about them. In this category, you will read about the iconic feminine timepieces that have been around for decades and remain a success for brands. You will also read about seasonal trends and brand innovations, solely directed to the fairer sex.

Our audience will be able to watch online videos about major watch shows recaps including SIHH in Geneva, Baselworld in Basel or Couture Time in Las Vegas but also read about our impressions on feminine timepieces we have had on our wrists for a few minutes, sometimes days or weeks if we are lucky.

It’s almost as if The Eye of Jewelry became a Personal Advisor when it comes to buy a feminine or jewelry timepiece. Developing a close relationship with brand CEOs, team members but also head of manufactures all the way to gem setters or watchmakers enables our team to deliver the most exclusive content about the watch industry with our own eye baring in mind the feminine perspective.

In search of lost time…

Some cross continents in search of inspiration and some travel back in time to explore their heritage: Chanel remains loyal to Gabrielle, Chaumet goes off the beatentrack whilst Buccellati keeps its roots in Italy. This year it seems that brands…

Baselworld 2018 : a bling vintage

Since the Swatch Group announced their non-participation into next year’s Baselworld show, the entire watch industry shakes to the thought of what will happen next. Yet, this year’s novelties were so dazzling that it was hard to believe that it…