With her collections of fine luxury and natural elegance, German-born designer Ina Beissner has succeeded in making her jewelry brand one of the most successful labels of her generation.
Throughout the seasons, you will find jewelry content divided in different formats including articles, photoshoots, trends, top 10 selections, brands, collections, and news or events coverage. Our articles include thorough investigations about innovations in the world of jewelry including primary sourcing, stone mining, jewelry craftsmanship, brand evolution or innovation and sometimes some society related topic. Every trimester, The Eye of Jewelry picks a location to do a photoshoot about jewelry related products including pieces we sell on our marketplace or jewelry pieces we talk about in our articles.
In addition to this section, we will share with you through our various social media platforms the result of these glamorous shoots including the behind the scenes. When it comes to jewelry trends some of them never go out of style but others evolves at the same pace that the fashion sphere says so. Seasonality has a big impact on bejewelled adornments sometimes transforming a single dazzling accessory into a true jewelry statement. Reading The Eye of Jewelry becomes a necessity if you want to keep up on trends. To help our readers in doing so, we regularly combine TOP 10 selections of jewelry pieces we have spotted. We are then gathering them by style, trends or seasonal must-haves. Considering how saturated the jewelry market has become, clients are having a hard time figuring out what should they buy and whom should they trust when they want to acquire a new piece of jewelry.
Questions arise… “Should I buy this brand? Where can I find a specific designer? How do I know that this brand is legitimate? Where is it coming from? Who is the designer? Is it own by a group? Where is the jewelry made? Will this piece go out of style? Or will I get bored with it shortly? What is their chain of custody? How do I know their diamonds are conflict-free? Can their pieces be considered ethical? Is the price justified? Is it an original design?
The number of questions related to the world of jewelry, as a whole is endless. When presenting jewelry collections or introducing brands, the mission of The Eye of Jewelry is to give our readers a maximum of answers.
6 years after the opening of her first boutique in Saint-Germain-des-Prés, Yvonne Léon is renewing the experience on the Right Bank a few steps away from the legendary Avenue Montaigne. Let’s have a virtual tour.
Between Paris Fashion Week, press meetings and a trip to Los Angeles for our editor-in-chief, the last few weeks have been very busy (and you know we love that!). The editorial staff has spotted for you the latest fashionable pieces…
Inspired by her archival designs, the “Tiffany Lock” collection unveils four minimalist bracelets.
Saying yes for life? Yes, but with Graff diamonds!
Of all the jewelry setting techniques, the invisible or mystery setting stands out from the rest because of its very high level of complexity. Mastering the invisible setting is an art that only a few of the great houses of…
After bringing freedom vibes to the jewelry industry at its launch in 2004, Marie Poniatowski’s brand is once again a leader in the industry with a new concept. Second hand has never been so trendy.
Continuation and end of our section devoted to high jewellery presentations with a focus on 4 houses that have, each in their own way, made the choice of limitless creativity.
The Eye Of Jewelry selected for you 5 essential pieces of jewellery that are resistant to the heat and swimming and that can be accessorised with many looks – chic or bohemian. Relaxation mode activated!
The Geneva-based brand offers a jewellery wardrobe inspired by symbols, mixed with fine stones in pop colours.
The July Couture Week just ended in Paris where all of the High Jewelry brands presented their new dazzling beauties. Yet, a few brands such as De Grisogono, Messika and Chopard took the advantage of the Cannes festival to unveil…