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Bvlgari – How Much Does the Serpenti Collection Really Cost?

Serpenti Secret Watches set with pavé diamonds and lapis lazuli eyes

Ever since it was first launched, the Bvlgari Serpenti collection has been a hit empowering the true DNA of the Italian brand making the Serpenti their signature. To cover a wide range of products and prices, the Serpenti collection comprises regular and jewelry watches but also bracelets, pendants, rings or necklaces. The price varying with the style and amount of stones set…

Author By The Eye of Jewelry Editorial Team

We can trace the history of the luxurious Bvlgari brand back to 1884 and to one man – Sotirio Bulgari – whose Greek background and Roman residence combined to influence one of the world’s most famous and respected jewelry brands today. Fast-forward to the 1940s, and we discover the beginnings of the famous Serpenti snake, a key element of today’s Bvlgari collection. Just as the snake continually sheds its skin, discarding the old for the new, so the Serpenti collection has reinvented itself over the decades, providing a link to Bulgari’s history and to the future.

The price of a piece from the Bulgari Serpenti collection varies according to the item chosen and to its composition. Serpenti rings, necklaces, and bracelets range from €1,190 to €40,000, depending on size, the precious metals used, and the quantity, purity, and weight of the precious stones added to the setting. One can purchase a classic Serpenti bracelet set with 0.47ct sapphires for the snake’s eyes and pave diamonds within the body from €17,500. Meanwhile, the stunning Serpenti Viper ring is available from €3,460 in 18k rose gold, with carnelian and pave diamonds of 0.43ct to provide added detail.

Serpenti bangle bracelet white gold set white blue sapphire eyes and pavé diamonds
Bvlgari – Serpenti Bangle Bracelet in 18ct white gold set with bue sapphires eyes and pavé diamonds
Bvlgari Serpenti Viper ring rose gold set with carnelian elements and pavé diamonds
Bvlgari – Serpenti Viper Ring in 18ct rose gold set with carnelian elements and pavé diamonds

Established over many years, the Serpenti watch collection has become synonymous with the ultimate in feminine beauty. You can choose from a wide variety of styles, and it is possible to custom make your ideal Serpenti watch by choosing your preferred dial, leather strap, and case combination from €6,450. The stunning Serpenti Tubogas begin from €8,400 in a steel finish, while the Serpenti Spiga begins from €5,900 in 35mm curved steel. The High Jewelry Serpenti watches are each unique combining an impeccable craftsmanship setting the scales of the snake with turquoise, wood or lacquer contrasted with brilliant cut diamonds on the bracelet that entwined the wrist. Whether you choose your own unique design or opt for a standard Serpenti watch, you will treasure it for many years to come.

The world-famous Bvlgari Serpenti collection often includes limited edition or unique pieces, making certain items of jewelry even more sought after. Their history, design, and attention to detail make a Bulgari Serpenti purchase a much-prized item in your jewelry collection. No matter which piece you decide to choose, you can witness the beauty from every angle.

Bvlgari Serpenti Watch with stainless steel case set with diamonds white mother-of-pearl dial and interchangeable double spiral braelet in white karung leather
Bvlgari Serpenti Watch with stainless steel case set with diamonds, white mother-of-pearl dial and interchangeable double spiral bracelet in white leather
Bvlgari Serpenti Spiga single spiral watch with stainless steel and white ceramic bracelet
Bvlgari – Serpenti Spiga single spiral watch with stainless case, white lacquered dial, stainless steel and white ceramic bracelet
Bvlgari Serpenti Secret Watch with rose gold brilliant cut diamonds and turquoise eyes
Bvlgari – Serpenti Secret Watch with 18ct rose gold set with brilliant cut diamonds and turquoise