Timeless class and iconic feminine allure inspired by Mademoiselle Chanel and her visionary style and elegance that inspired and shaped generations of women.

When Gabrielle Chanel presented her first jewelry collection in the distant 1932 no one dared to dream what was a modest girl’s vision of ethereal beauty and demure class would soon take the world by storm and become one of Hollywood’s icons’ most beloved jewelry houses.

The brand has come a long way since that first Bijoux de Diamants exhibition, although it has stayed true to its signature style of dazzling exuberance and celebration of the delicate and fleeting feminine nature. With high-end boutiques in the world’s most expensive and bohemian cities, Chanel continues to be renowned for its unrivalled elegance and refinement.

From the iconic 1932 collection -carefully designed and crafted by the brand’s expert gemologists – to the luxuriously simple and naturally elegant Camelia line and the magnificent Bridal pieces – all of Chanel’s creations carry a magnificent promise of eternity by celebrating femininity and true love.

Mademoiselle Chanel’s signature mark continues to shine through in the carefully-built empire of diamonds and precious metals even in their most contemporary collections, such as the Comete line. Her love for everything out-of-this-world and worthy of immortalizing the ever-fleeing female nature continues to be a source of inspiration for designers and craftsmen that strive to keep the Chanel name and legacy alive.

The house’s iconic creations have become household names on their own with the jewellery watches remaining one of the quintessential pieces that ever lived to see the light of day under the Chanel brand. Characterized by striking plays of vibrant colours and delicate shapes, they perfectly illustrate the range of the company’s creativity and undying passion for extremes, chances and daring exploration of the unknown.

ChanelMademoiselle J12
Chanel - Boyfriend watch in white gold serti with petite seconde
ChanelBoyfriend watch in white gold serti with petite seconde
Chanel Lion d'Or earrings
ChanelLion d'Or earrings
Chanel Bracelet Protective
ChanelProtective bracelet
Chanel Coco Crush Asymetric earrings BO ASYMETRIQUE COCO CRUSH OB & DIAS
ChanelCoco Crush Asymetric earrings


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The battle: J12 Pink Blush vs. J12 Electro?

Chanel’s iconic watch is available in two new versions: both assertive, but diametrically opposed. While the Pink Blush is an ode to femininity, the J12 Electro is seductive with its radical, music-inspired approach. Who will win the battle?