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Alexandre Reza

French jeweler Alexandre Reza from Russian origins mainly uses the four precious stones including diamond, emeralds, sapphire and rubies to craft no more than 60 pieces a year. Unique jewels, for unique people …said to be the jeweler of the world for the rich, the famous, and the monarchy.

Mounted by skilful artisans in masterful settings, Alexandre Reza’s brand is a household name for remarkable gemstones incorporated in otherworldly creations that capture the essence of luxury and glamour. Some of the world’s rarest precious stones highlight the designer’s desire to remain unmatched in remaining the most renowned gem connoisseur in the world using mainly the four precious stones : ruby, diamond, sapphire and emerald.

The fine detailed craftsmanship of the pieces attains a new level of excellence and aesthetic sensibility that adds value to the colour, tone, and brilliance of each individual stone. At the core of the brand’s essence lies a strong philosophy of nurturing and bringing out the true, unaltered and innate beauty of Earth’s finest creations.  Alexandre Reza is renowned for his meticulous subjectivity and connoisseurship involved in the selection of finest specimens, which lead to the design of truly spectacular pieces.

Characterized by grace, volume and elegance are three concepts that are visible throughout Reza’s collections and part of the proud heritage of the brand that shaped its strong individuality. By experimenting with tradition and relying on centuries of expertise, Reza’s way of magnifying exceptional stones has led to the house becoming the very embodiment of high jewelry.

Staying in line with its own vision, but incorporating subtle contemporary influences has led the brand down a road of re-invention of its design, stone collecting and craftsmanship. The opulent and prominent jewels seduce high-class clientele with the unique quality of the pieces as well as their regal splendour. The charismatic personality of the gemstones conveys Reza’s sensitivity to beauty that he managed to relay in his creations.

Rare and vividly-coloured Ceylon sapphires, Brazilian emeralds, Burmese pearls and South-African diamonds adorn the collections and relay the subtle mastery of technical know-how behind Alexandre Reza’s lineage and inspired vision.

Described as probably being the first jeweler of the world for the rich and famous, as well as the monarchy Alexandre Reza loved to reconstitute historic jewels, most of the time taken from old paintings. For example : Caroline’s Bonaparte necklace that appears in The Marriage of Napoleon and Marie Louise de Georges Rouget (1811).

Alexandre Reza
Turban Saphir ring mounted on white gold with diamonds baguette and blue sapphire
Alexandre Reza
Lyhane ring mounted on pink gold with diamond and ruby
Alexandre Reza is 18 and takes over the stone trading business of his father.
1940
Alexandre Reza opened a branch in Paris and becomes one of the main precious stone providers for place Vendôme jewelers.
1950
Alexandre Reza travels the world lookinf for the most exceptional stones.
1960
He opens his store 21 place Vendôme
1971
Reza opens his very own studio at the same address.
1979
1981 is the creation of the eponymous high jewelry brand from Russian origins
1981
Alexandre Reza opens a salon that is set up over two floors where more than 200 exceptional pieces were put on display, after having first been revealed at an exhibition at the Jacquemart-André Museum in Paris.
1984
Agadjan and Génia Reza emigrated to Moscow where their son Alexandre was born.
1992
The company is now under Alexandre Reza's son, Olivier, based in New York.
2007
A pair of earrings with two blue diamonds were sold for $1.79 Millions.
2010