They made our Pop-Up launch successful

Last week we unveiled the first pop-up store of The Eye of Jewelry. Over 200 people attended the event including the most prominent members of the local press. We cannot thank you enough for all for coming, attending and sharing. Special THANK YOU to: Redzone, Frecious, Joe Moubayek and La Fabrique.

Author By Eleonor picciotto

Joe Moubayek

He was part of the final round of the TOP CHEF challenge of the Middle-East back in 2013. Although he did not win, Joseph Moubayek has become an established Lebanese chef – appointed in the kitchen of the eminent and famous restaurant in Geneva located at the President Wilson Hotel named L’Arabesque. If he is not the best Lebanese chef of Switzerland, he clearly his part of the best. Joe cooks every night in one of the best restaurant in town and yet, he sponsored the launch of The Eye of Jewelry Pop Up Store using his talent, humility and generosity to help us grow our brand expanding his cooking talent as private chef and caterer. Good to know ….

Joe Moubayek top chef


Noemie Delfassy founded a few years back one of the most recent and upbringing food companies she called Frecious. By the spoon, as a dip, as a spread, in a bowl, as a snack, on the table, in the kitchen or inside your stomach, Frecious is the healthy alternative to snacking and/or cooking. Fat free, organic and low in calories, Frecious offers 4 different flavors combining beets to mint, carrot to ginger, zuchinni to tarragon or lemon – Eat Frecious has become a lifestyle ! FRECIOUS has created a land of “ands” – being of high-quality and ready-to-eat, nutritious and indulgent, sustainably made andconveniently packed. Made of cold pressed vegetables mixed with lemon and nuts or almonds. A delicious treat!



Specialized in high-end events, Redzone has become a leading company in Geneva to organize, create, think and realize the most luxurious events one can experience. From the organization of a wedding, to the floor-setting of a private event to the decoration your birthday party, Redzone knows it all and does it well. As a private or public event organization, the Redzone team furniture, decoration or equipment. A skill they master … specially in terms of reactivity – saving the life of The Eye of Jewelry just a few hours prior to the official launch of the Pop-Up Store. Their quality combined to their reactivity prove their professionalism in their industry.

La Fabrique

Located in the Plainpalais neighborhood, La Fabrique has made a name for themselves in just a few years. The place is cool, hip and trendy. Romain, the manager – tatooed from head to toe (or almost) speaks with a Southern accent and offers with his best smile a full list of drinks and apetizers for you to chill on the terrace for hours. For the launch of the pop-up The Eye of Jewelry, they made gallons of Sangria and Ponche to please the thirsty throats of our guests. Last but not least, nothing could have happened the way it happened if Elodie & Alison  (The Eye of Jewelry’s dream team) were not actively implicated in the launch of the pop up. A big, deep and sincere thank you to all that made everything happen in a sparkle of time!

Pop-up the eye of jewelry

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