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WANT: JACK, the new obsession signed Boucheron

Boucheron Jack collection, or blanc et or jaune et diamants

3 consonants and a vowel punctuate the heady name of the Parisian firm’s new jewelry creation. A piece that is passionately free, incredibly up-to-the-minute and irresistibly Parisian. Tale of a heralded success.

Author By Marie-Caroline Selmer

Whenever Claire Choisne, Boucheron’s Artistic Director, first put pen to paper this time round, she wanted to shake up jewelry codes to optimally embrace the identity in motion of women today. For them, Claire has imagined an impossible-to-label, insanely-transformable piece.

Jack isn’t a new bracelet, and it’s not a new ring. Jack is a moment, an allure, a temperament. A gold wire drawing its inspiration from audio cables and attached by an ultra-graphical jewelry clasp reproducing the shape of two diamonds facing one another.

Jack is a rock’n’ rolling choker-style necklace, a bohemian headband, a delightful belt and a magnetic wrist cuff. Proposed in yellow gold, white gold, with one, three or six wraparounds, purely on its own or enhanced boundlessly, it wraps and unwraps anyway we please.

A virtuoso gem with pronounced lines, which aspires to embody ever-so ‘with-it’, incredibly-free jewelry, just like the firm’s founder, Frédéric Boucheron. A masterpiece which, on its own, unconditionally reinvents jewelry-wear. What else did you expect!

Boucheron - Jack mounted on yellow gold set with diamonds
Boucheron – Jack mounted on yellow gold set with diamonds
Boucheron - Jack mounted on yellow gold
Boucheron – Jack mounted on yellow gold
Boucheron - Jack mounted on white gold set with diamonds
Boucheron – Jack mounted on white gold set with diamonds
Boucheron - Jack mounted on white gold
Boucheron – Jack mounted on white gold