A few weeks back The Eye of Jewelry unfolded the story of Sophie Mizrahi who resurected her family brand: John Rubel. Now is the time to present the first collection of this new-old brand: VIES de BOHEME – 18 pieces…
It took 3 full years to Sophie Mizrahi to transform the family name John Rubel, yet to be forgotten by the next jewelry generation, into a modern high jewelry brand emporing an absolute sense of creativity, perfection and divine symmetry.
From Budapest to Paris and across the world’s most prestigious cities – John Rubel has become a household name in the world of jewelry through the evocative powers of the brand’s pieces and centuries-old artisan traditions that bring to life the most ethereal of qualities in a stone.
Established by two brothers – John and Robert Rubel – the lifeline of the company rests on the strong bonds of the Rubel family with jewelry-making, which have shaped the legacy of their influence over the modern high-end scene of sculpted accessories. Working with highly appreciated craftsmen has allowed the brand to transcend eras of trends and fleeting tendencies and create such flawless and timeless pieces, such as the legendary ballerina brooches that have essentially become the lifeline of the John Rubel name.
Richly embellished with rubies, turquoise, or diamonds and boasting elaborate designs, the iconic pieces relay the splendour and charm of an art that has defined a whole period of the history of modern Europe. The impressive and delicate creations of the skillful artisans captivate the imagination with the staggering blend of 21st-century modernity and mid-century glory – a combination that is truly rare to come across.
The jewellery designs of the brand are as varied and rich as the history of the Rubel family, drawing inspiration from European regal elegance and retro art deco style as well as Egyptian mysticism and contemporary minimalism. Limited to an annual production of about 25 pieces a year, John Rubel has retained its exclusivity and managed to preserve the legacy and artistic creativity of their designs.
Reawakening the sketches that have been kept in the family for generations has led the brand towards rediscovering its roots and introducing antique and classic shapes on the contemporary jewelry scene.
Vies de Bohème is the first collection of the newly-reborn brand comprised of 18 pieces. To read more information about the collection, click here.