The Geneva-based brand offers a jewellery wardrobe inspired by symbols, mixed with fine stones in pop colours.
At Rita & Zia, the woman is at the heart of the creative dialogue. Independence, elegance, and assumed femininity are the key words to describe her personality. Whatever her fashion style, the Rita & Zia woman likes to adorn herself with jewels that have a particular meaning. Whether the references are in the bestiary, the main theme of the jewellery, or in the esoteric with the chakras or the pendulum, each time it is a question of meaning. There is a desire in this brand to offer jewellery to be worn like armour, to give confidence or reveal a temperament. Both the scarab and the eagle seduce with their stylised lines, as well as with their mix of precious and fine stones, like the Grand Aigle Quartz Rose Rubis necklace or the Scarab Turquoise and white diamond chain bracelet.
While the symbols are present, their delicate design treatment reveals all the expertise of the house. Available in rings, necklaces, bracelets and earrings, the chakra motif is seductive in an openwork version set with blue sapphires or adorned with a hard stone in vibrant colours such as malachite or onyx.
Those attracted by totem jewellery will not be able to resist discovering the brand’s new flagship, located on Rue du Rhône, in the heart of Geneva’s golden triangle. In this contemporary setting, Rita & Zia jewels are revealed like precious amulets to be worn against oneself. Before they cross the generations.