STONE is launching its website dedicated to second-hand jewelry

After bringing freedom vibes to the jewelry industry at its launch in 2004, Marie Poniatowski’s brand is once again a leader in the industry with a new concept. Second hand has never been so trendy.

Author By Marie-Caroline Selmer

Freedom. This is one of the key-words of the designer, for whom jewellery must above all give free rein to her inspirations, opening up the palette to the most audacious associations. She was one of the first to develop the notion of second-skin pieces for everyday wear, and she has taken a closer look at the booming second-hand market. This “pre-loved” segment attracts not only lovers of pieces with a personal history, but also those who wish to combine jewelry with eco-responsibility.

The Stone Paris Vintage website is expected in mid-September (Credit Denis Boulze)

Like fashion, jewellery is now affected by questions about the origin of materials and their environmental impact. In response to its customers’ expectations, Stone will unveil in September “Stone Paris Vintage”, a second-handed jewelry platform. More sustainable, the House once again defies the traditional codes of this domain to take up the challenge of eco-responsibility.

It is also an opportunity to make valuable handmade jewelry more accessible to the younger generation. Stone ensures the expertise, restoration and certification of 18-carat gold and diamond coins before they are placed online. A guarantee of quality, which allows you to go treasure hunting – and bargain hunting – with your eyes closed!

Stone Paris Vintage will offer a selection of 18-carat gold and diamond pieces (Credit Denis Boulze)


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