10 THINGS YOU MISSED LAST WEEK AND SHOULDN'T HAVE !

N°1 WOW !
Pharrell first LV Show as Artistic Director

If you have seen, watch or heard about the first Louis Vuitton show with Pharrell as Artistic Director staged on Paris Pont-Neuf..well, I am not sure you were on Earth. “Pixel” was the theme of the show where top celebrities around the work attended the event front row. Beyoncé was spotted wearing Tiffany & Co. jewelry. Rihanna wore around her neck a stunning $670,000 Jacob & Co Brilliant Flying Tourbillon set encrusted in white diamonds. Do you think is a new trend ? Zendaya was adored in Bulgari jewelry…meanwhile, Jay-z and Pharrell joined into a closing live show that threw the crowd and us, IG viewers, over the moon !

Rihanna wearing Jacob & Co watch around her neck and Messika earrings – A$AP Rocky

Beyonce aka Queen B chose a Custom Tiffany & Co. jewels

N°2 GINGER IS OUT !

Sophie d’Agon’s latest hot summer collection

Sophie d’Agon unveils her latest jewelry collection and happens to be our favorite so far! She calls them mint or grenadine which refers to the princess cut tsavorite sourced in Kenya from the Tsavo National park she surrounds with salt and pepper diamonds with 4 tiny marquise cut turquoise to enhance the white enamel of the ring structure. On the other end, the bright red of this Greenland ruby comes from one of the most ethical and naturally sourced mine located all the way up the Earth and set with recycled gold.

N°3 JUST PHRIENDS

Pharrell Williams sold 50 personal items for 3.5M ++

It was a busy week for Pharrell Williams ! Joopiter is the online auction house he founded and used to create Just Friends : a created selection of 50 lots he put at auction and was carefully selected by Sarah Andelman (daughter of Colette Andelman who created the iconic Colette Concept Store that closed its doors at the legendary address Rue St Honoré in 2017). The Pharrell’s personal Burger & Fries XXL jewelry pieces designed by Nadine Ghosn, sold for $60,000 and the 20+ emerald heart shape ring signed by Lorraine Shwartz was sold for $101,760. More details on : Joopiter.com

Phriendship Necklace, Burger & Fries (Sold for : $60,000) – Nadine Ghosn

Lorraine Schwartz x Pharrell Williams Emarald ring (Sold for $101,760) – Lorraine Schwartz

N°4 SAD NEWS

Cancer is a real bitch

Arlène Bonnant, founder of Caspita passed away at 51 from a tragic brain and lung cancer within 2 months. Our thoughts go to her daughter Delia and father Marc and her entire family. Arlène was born and raised in Geneva, and we have worked together on a variety of jewelry projects a few years ago. She created her jewelry brand CASPITA she infused with warmth, creativity, energy and spirit. Arlène imagined jewelry always with a whimsical touch, a poetic story-telling and yet with a perfect rendering and elaboration. Her chakra collection was a success. May she rest in peace amongst other stars who left us too soon.

N°5 HORSES, HATS & WATCHES

Longines unveiled a feminine timepiece during the race

The Prix de Diane has been the most stylish equestrian event since 1843 in Chantilly, on the outskirts of Paris. It’s the garden party to experience in a lifetime, and Longines happens to be the official partner, chronometer and sponsor watch of the event. The Longines Dolce Vita X YVY reference has a square case paved with two lines of diamonds, but its particularity resides in the new leather bracelet imagined by the Swiss designer Yvonne Reichmuth reminiscing the bridle and harness of the horse.

N°6 BORN TO BE WILD

Taylor Hill got married in French diamonds !

Taylor Hill got married wearing Messika in a ranch in Colorado This goes beyond just being an ambassador. It proves that Taylor Hill, model, influenceur and ambassador of the French jewelry brand loves Messika so much that she decided to wear French diamonds from Valerie Messika’s collection Born to Be for her wedding. Her husband is Daniel is private banker who lives between Geneva and New York.

N°7 INFLUENCING THE WORLD

From Instagram icon to jewelry designer

Mara Lafontan is a French influencer and model who introduced her first jewelry collection a few months back under the brand La Fontana. She has always been fascinated with esotericism and spirituality and only uses stones with healing powers and virtues. Here comes her silk collection made of 5 scarves inspired by Mara’s favorite Tarot Cards : the moon, the sun, the empress, the lovers and the devil.

N°8 BOLD MOVE

Marie Lichtenberg copies her own jewelry and sell out in a day !

Officially copying her original iconic locket. In other words, Raiz’in is an authentic copy, a perfect counterfeit, with a focus on craftmanship, made primarily by hand with the same meticulous high standard. The Raiz’in lockets are made of food grade glitter resin. Raiz’in cost 190€ each but most of the proceeds will benefit a cause we and they care about deeply. These will go to the Rafaël Institute, the leading European Center for Integrative Medicine, which supports patients and their caregivers during and after cancer treatment. The first batch has been sold in less than 24hours – stay tuned as another one is coming !

N°9 BOLD CHOICE

Rolland Garros winner chooses a vintage looking Rolex

Iga Swiatek won Rolland Garros 2023 which marks her 4th Grand Slam victory. This young prodigy just turned 21 and hits the ball like Chris Evert. She’s a Rolex ambassador and we had the chance to meet with her shortly after the game. I have asked her what model would she pick, she said « The 1908 reference, because I am absolutely fond of vintage watches … and wanted a watch that I resembles me ! » Now will it be the rose or white gold version… time will tell !

Our very own Éléonor Picciotto and Iga Swiatek

N°10 VINTAGE AFFICIONADOS ?

Affordable and well thought, Cara Barrett teams up with Timex

Founder of Parchie, a direct-to-consumer watch brand for kids, and also happen to be a watch expert and former Hodinkee Editor, Cara Barrett partnered with Timex to launch a vintage inspired baby blue dial with Breguet hands and adjustable link bracelet for just $249. She said that “she wanted to create a watch to everyone”. And of course, it’s already sold-out…but more are coming along the way ! Stay tuned…