A talk with Francois-Henry Bennahmias, CEO of Audemars Piguet.
Long critized for living on an icon- but what an icon, the octogonal shaped case of the Royal Oak designed by Gerald Genta. Audemars Piguet proved wrong in 2015, not only focusing on women but emphasizing on why the Swiss Manufacture from Le Brassus is still at its apotheosis.
In a six questions interview, the appointed CEO of the Swiss watch brand since 2013 gave insightful responses about the brand, the products and the perspective, almost on a feminine standpoint only !
It all started with the first High Jewelry Timepiece …
How do you come up with a Diamond Punk ? How did you manage to such a succeeding result ? Why focusing on feminine launches in 2015 ? What is the future in feminine watchmaking according to FHB? What is the number one focus for Audemars Piguet ?
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