Over The Moon: spotlight on CHANEL’s new digital campaign

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The movie Over The Moon, released on January 15 last, whisks us off into the very heart of CHANEL’s galaxy to discover the brand’s latest timepieces and fine jewelry.

Author By Marie-Caroline Selmer

Forget the destination, just enjoy the trip. Such could be the pitch for CHANEL’s new campaign which has an art-house cinema feel to it. Focus is placed on the atmosphere, the attitudes and expressions, in a rather opportune tempo adagio.

In this hushed, warm-hued setting, four strangers gather for a meeting with the moon. 1 man and 3 women form this mysterious quartet whisked off on an experience blending the unexpected and the extraordinary. The higher the elevator rises, the closer they get, attraction is palpable.

At CHANEL, the elevator stops off on 6 floors before heading for the ultimate level, the moon. An ascension where the brand’s future hits are placed in the limelight: the transformable jewelry pieces of the CAMELIA collection such as the triple 18-carat pink gold and diamond Extrait de Camélia ring and the transformable white gold and diamond long necklace.

On the watch front, the PREMIERE watch has been given a springtime vamp up with a steel bracelet interlaced with pink leather, a newcomer known as PINK BLOSSOM which is produced as a limited 1,200-piece series. We also discover the PREMIERE VELOURS with its black-lacquered dial as well as the J12 presented in a special Over The Moon edition. Whether they are newcomers or the brand’s flagship pieces, CHANEL’s creations seem to be tailored to any destination, even the craziest of all.

Chanel - Bague Triple Extrait de Camélia en or rose sertie de diamants
Chanel – “Triple Extrait de Camélia” ring mounted on rose gold with diamonds
Chanel - "Camélia" transformable necklace mounted on white gold with diamonds
Chanel – “Camélia” transformable necklace mounted on white gold with diamonds
Chanel - Montre Premiere Pink Blossom
Chanel – “Premiere Pink Blossom” watch
Chanel - Montre Première Velours
Chanel – “Première Velours” watch
Chanel - J12 Over The Moon
Chanel – J12 Over The Moon watch
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