A tradition of excellence and innovative vision marks the way of Chopard’s journey in the world of spellbinding Swiss luxury that conquered the world!
In the distant 1860 the unmatched talent and uncanny attention to detail of a gifted craftsman marked the birth of one of the world’s most iconic jewellery houses today. Born out of a vision for perfection, precision and timeless elegance – Chopard quickly became a household name, renowned for creativity, high-quality craftsmanship and inspiring design.
Originally started as a family-owned and oriented business, the brand has had a tumultuous past with its acquisition by the Scheufele family marking a period of spectacular development and reinvention. Under the new management Chopard has gained momentum and established itself amongst the leaders in the high-end watch and jewellery industry.
The brand has recently embarked on a mission for the production and distribution of sustainable jewelry, launching a project called The Journey to Sustainable Luxury in 2013. In partnership with Livia Firth’s Green Carpet Challenge and the Alliance of Responsible Mining (ARM) Chopard has turned a new page in its history by shifting the focus from profit to corporate responsibility and supporting small-scale goldmines in South America.
Their latest lines of spectacular jewellery – the Green Carpet Collection and the diffusion line of Fairmined gold pieces – have made headlines around the globe with natural, clean designs and subtle, eye-catching elegance. With an exclusive process of production that monitors quality to the last detail to ensure the highest level of purity – the Palme Verte collection comprises several pieces that are enchantingly different and captivating with simple, classy designs with every one of the jewellery incorporating the delicate leaf motif of the Palme d’Or trophy. Truly the brand’s best move to celebrate its 60th anniversary as it’s been making for the Cannes Film Festival since 1998.
In the world of tomorrow – Chopard is bridging the gap between ethical jewellery and promoting the highest level of precision and perfection in the luxury industry. An ambition mission that is sure to lead the brand down a path to success.
Stay updated on the latest coverage about the brand.
As you already know, on this February 14th, many couples are getting ready to celebrate a world-famous holiday, Valentine’s Day… we have selected xxx vermilion-colored timepieces to offer each other for this occasion!
Chopard breathes fresh, new spirit into the world of high jewelry with its latest innovation, a magical setting which sets the stone free and magnifies its natural light. A formidable technical feat and a challenge taken up with flying colors…
It’s on the rooftop of the Martinez Hotel during the Cannes Festival, that we were privileged enough to interview Caroline Scheufele in regards to her latest High Jewelry collection unveiled on the opening night and hear more insights about their…
The July Couture Week just ended in Paris where all of the High Jewelry brands presented their new dazzling beauties. Yet, a few brands such as De Grisogono, Messika and Chopard took the advantage of the Cannes festival to unveil…
From fast-fashion to the luxury high-end market, many consumers are favoring conscious purchases. A growing awareness extended to the jewelry industry and help to put the spotlight on environmental and socially-conscious fashion brands.
Summer is in the air and all of a sudden your watch looks obviously too wintery? Well, it is time to add a dose of color and trendiness to your timepiece with interchangeable bands.
Working alongside with her brother Carl-Frederic, Caroline Sheufele has been expanding their family brand founded by their parents in Switzerland back in 1963. Chopard made its reputation based on many successes: from the Happy Diamonds collection to their iconic Mille…
What a bold love story between queen Rihanna and Swiss jewelers Chopard ! Entitled « Rihanna Loves Chopard », the latest High Jewelry collection of the brand has been designed with the globally-known singer making Rihanna its new brand ambassador. A striking collection…
2017 not only marks a year of success but celebrates the anniversary of many and in many ways either in 70s or 40s. Success is no accident; it combines hard work, perseverance, learning, sacrifice and most of all, love. If…
To celebrate an iconic anniversary, as a pioneer in sustainable luxury, Chopard unveils its minimalist and delicate jewelry line with Aymeline Valade, the current ambassador of the collection.
If you haven’t yet included bangles or chokers into your jewelry collection, it is time to get on board with this season’s hottest trends!
Chopard’s most dazzling ever jewellery collection has arrived. The ultra-rare 342 carat diamond has been elevated to another level by the Genevan brand’s technical talent and artistic flair.
