De Beers’ most famous ad campaign marked the entire diamond industry
In 1947, De Beers completely changed the diamond world. Their slogan ‘A diamond is forever,’ was and is still revolutionary and relevant.
De Beers Jewelry
Stay updated on the latest coverage about the brand.
All you need to know about De Beers Diamonds
De Beers diamonds have been a prized possession for many years. Ever since the brand was launched, diamonds have been their sole focus. Their mission is to provide each and everyone with the most beautiful and brilliant stone they can…
De Beers seen as a multiple brand company
Once a monopoly in the diamond market, De Beers is a major player in all parts of the diamond world. Hailing from South Africa and London, this corporation is more just than just a brand as it has become a…