De Beers Jewelry

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All you need to know about De Beers Diamonds

De Beers diamonds have been a prized possession for many years. Ever since the brand was launched, diamonds have been their sole focus. Their mission is to provide each and everyone with the most beautiful and brilliant stone they can…

Is De Beers still a monopoly?

From the start, De Beers has operated as a monopoly. Gaining control of supply early on and then with pricing, De Beers was able to maintain this monopoly for some time. At the turn of the 21st century, this monopoly…

What do De Beers jewelry collections look like?

Having studied diamonds from the ground up for many years, it just makes sense that De Beers would create jewelry that perfectly highlights their diamonds. Through their collections of jewelry, we see an appreciation and vast understanding of how to…

Where can you find De Beers Diamonds?

De Beers diamonds can be found in many places around the world. Whether you walk into one of De Beers’ 30 retail locations or purchase from a partner who sells Forevermark, De Beers diamonds are easily located for purchase!

Who are De Beers competitors?

Ever since De Beers has been around, they’ve had a monopoly on the diamond market. By gaining control of supply, they were able to control pricing. At the turn of the 21st century, somehow this monopoly fell apart partly due…