Having studied diamonds from the ground up for many years, it just makes sense that De Beers would create jewelry that perfectly highlights their diamonds. Through their collections of jewelry, we see an appreciation and vast understanding of how to properly and best showcase diamonds.
Though De Beers was founded in 1888, they didn’t adventure in the world of jewelry making until 2001. Ever since, they have been creating a name for themselves with collections centering around their beautiful diamonds.
De Beer’s Talisman Collection
One such collection that truly showcases the diamond is the Talisman collection. Here, we see a combination of rough and polished diamonds. De Beers has chosen to highlight the most natural and purest form of the diamond, the rough. This collection was one of the first to showcase rough diamonds. De Beers used fancy colored diamonds, in yellows to oranges to browns, set next to white diamonds. Most of the white diamonds are polished and some of the colored ones are as well, but the main stones are all rough. This collection was named after the talisman, a jeweler that protected its wearer.
Enchanted Lotus by De Beers
De Beers continued to seek out the natural, with their Enchanted Lotus collection. These pieces are all inspired by and showcase a lotus flower. These pieces are especially interesting as they can be worn both day and night, highlighting the fact that diamonds are no longer just an evening accessory. These micro paved pieces come in bracelets, necklaces, earrings and rings. Some feature mother of pearl pieces others fancy colored diamonds. These items are both peaceful and beautiful, helping to create looks that go from day to night.
De Beer’s bridal is their top selling’s collection
Perhaps their most revered collections are those belonging in their Bridal section. It makes sense that the diamond company of De Beers would put much focus and attention on engagement rings as these pieces are centered around the diamond. The DB Darling is one of their most popular engagement rings and wedding bands. The ring is emblematic of the famous love story of Psyche and Cupid. The ring contains a V shaped setting, lofting the diamond into the air, and representative of Cupid’s outstretched wings. The band is highlighted with 3 rows of micro pave set diamonds, which is also mirrored in the matching wedding band. All of De Beers’ engagement rings are made to highlight their exceptional center diamonds.
Though De Beers Diamond Jewellery has not been around for many years, their understanding and appreciation for diamonds can be seen in all of their collections. This astute knowledge of diamonds allows them to create settings that highlight and showcase the stones brilliance. Purchasing a De Beers piece of jewelry means not only getting a gorgeous diamond, but a beautifully crafted piece of art.