The New York label unveils its new collection of medallions and necklaces inspired by Chinese astrology. An ode to 6 natural elements orchestrated by creator Beth Bugdaycay.
In a successful reinvention from fashion CEO to jewelry designer, the career path of Beth Bugdaycay has inspired and summoned her to seize every opportunity in life. Passionate about astrology and the spiritual aspect of jewelry, she launched Foundraeย in 2015 with assistance from husband Murat. Her captivating charms are striking and have indeed caught the eyes of actress Kristen Stewart, just one of the many label fans. Designed as legacy pieces with her very own signature creative touch, the jewelry of Beth Bugdaycay delivers an invaluable exploration of the multiple influences at play within us and the symbols representing them.
Each piece is adorned with an astrological or spiritual symbol that reflects a personality trait we would like to foster. The lion pendant to provide strength and the resilience band to remain steadfast when adversity is at our doorstep, Foundrae pieces can all be collected to enhance our positive energy.
This season, the collection has been expanded to include Elements, a line of medallions that combine more familiar Western zodiac signs with Chinese astrology, in a spiritual journey under the symbols of 6 natural elements that Beth punctuates with precious stones. Fire pairs with garnet and wood with smoky topaz, while opal and diamond embody water. As protective amulets, these are symbolic medallions that can be collected to your heartโs content.
