Love story: Graff unveils its new bridal campaign

Saying yes for life? Yes, but with Graff diamonds!

Author By Marie-Caroline Selmer

In its new campaign, the jewelry brand Graff highlights the couple of the top Grace Elizabeth and her husband in the city as well as on stage. The ones that decided to get married in 2020, in the midst of a pandemic, without the presence of their close circle of family and friends, wanted to relive those precious moments with Graff.

The couple headed to Sri Lanka to renew their vows on a sandy beach. As a sign of their commitment, Grace Elizabeth and her husband chose several symbols, such as the Promise emerald-cut diamond engagement ring, with two baguette-cut side stones, the Tilda’s bow classic diamond stud earrings, and the diamond pavé necklace from the same line.

Whether worn alone or as a set by Grace Elizabeth, Graff diamonds are really eye-catching. The purity and intense brilliance of the stones, combined with the finesse of the design, demonstrate the prestigious expertise of the house. Its iconic Promise setting has been updated to reduce the amount of metal surrounding the diamonds as much as possible, while creating a continuous flow between the shank, the shoulders and the central stone. The ring’s revised setting has a more delicate tulip-shaped silhouette with a lowered top bezel. A design cut to the millimetre for the most desirable of diamonds.


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