Tiffany & Co reinvents the pop-up store in the heart of Paris

Tiffany & Co. has given another proof of its love affair with the French capital, the American jeweller has made Avenue Montaigne the base of its new shopping experience. Discover it.

Author By Marie-Caroline Selmer

In the heart of the golden triangle, the American jeweller Tiffany & Co has chosen to establish its new immersive experience until May 2023. The idea is to allow customers to discover the company’s know-how and its incredible heritage. A treasure highlighted from the start of the exhibition, with the entrance, where the pieces are displayed together in a décor mixing fixed hangings and images projected on contemporary walls. This is an opportunity to appreciate the unique pieces signed by Jean Schlumberger for Tiffany & Co, or those of George Paulding Farnham – the House’s chief jewellery designer from 1885 to 1908 – including a strikingly realistic enamel orchid brooch and a gold and rock crystal perfume bottle set with precious stones.

The exhibition area is followed by two warmly decorated lounges that highlight the company’s flagship collections, including models from the Tiffany T1, Tiffany City HardWear, Tiffany Knot and Tiffany Victoria® lines, as well as designs by Elsa Peretti®. A selection of audaciously designed gold pieces – some of which also include diamonds – that demonstrate the modernity of Tiffany & Co’s jewellery collection. A place to experience without any further delay at 34 avenue Montaigne, 75008 Paris.

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