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Appointed creative director of Poiray last December, Aurelie Bidermann has just unveiled her first collection for the Parisian jewelry house: L’attrape-Coeur or the new version of the iconic Coeur Poiray. Do we like it or not ?
Is there anything more fleeting than a woman’s mood? One moment she’s careless and laughing and the next the world itself has turned gloomy and cloudy much like her expression… Ma Préférence by Poiray is not only one of their…
An anecdotal piece of jewelry some would say. Found in the archives of the house, the Poiray team decided to create the Bague Bracelet and unveiled it for the first time in Paris at the Hotel Evreux during an event…
