Alexia Demblum – born in Antwerp, Belgium – originates from an international business family and was educated with strong traditional values. Close to her mother, she was influenced by her amazing perception of beauty and she developed a flair for fashion and design.
After she met the love of her life, who is now her husband and best friend, she moved to Geneva in 2005, where she currently resides. She still travels the world and continues to explore the latest trends as she considers the multicultural market her home to which she has to add her own unique piece of the cultural puzzle.
With the entrepreneurial spirit running though her veins and having adopted an innate sense of aesthetics, she therefore launched Le Pic.