Is LVMH going to place the ring on jeweler Tiffany’s finger?

LVMH Tiffany

Since Bloomberg revealed the proposed acquisition on Saturday October 26, the idea of a potential marriage between the world’s number one luxury brand and the American group has been constantly feeding rumors. Let’s take an in-depth look.

Author By Marie-Caroline Selmer

LVMH made a preliminary offer at the beginning of October

According to the news going around, the giant of French luxury apparently submitted a non-binding bid at the beginning of October to Wall Street. At this point in time, the parties are apparently engaged in “preliminary discussions” focusing in particular on the transaction amount. According to the Wall Street Journal, LVMH is ready to hand over the handsome sum of 14.5 billion dollars, i.e. a price of 120 dollars per share. If the offer is higher than the American jeweler’s quoted stock price, will shareholders deem it sufficient to approve the engagement? Well, that is the question…

LVMH will take advantage to expand its presence in the USA

If the acquisition was confirmed, it would enable Bernard Arnault’s group to extend its presence across the American territory as well as in the jewelry world, a strategic luxury sector. Tiffany would, as such, become a serious duo with the brand BVLGARI to rival the other sector giant, the Swiss Richemont and its iconic brands (Cartier, Van Cleef & Arpels and Baume & Mercier). So, stay tuned…

The favorite of the day: the Longines Heritage Classic

The Swiss watchmaker whisks us back to the 1930s with its latest creation, its Heritage Classic watch. A timepiece with a resolutely retro look which we’re already dreaming of offering ourselves.

Longines drew its inspiration, this time round, from 1930s’ codes to complement its Heritage line. This new model, in line with the style of the times, hosts a sectorized dial featuring painted Arabic numerals and indexes set on a circular satin-brushed silvery disc.

Another eye-catching detail is the self-winding mechanical movement which has no date, which means the small second can be lowered with respect to the central axis and, as such, keep the period stylistic markers.

We adore the subtle color combination nuancing between the disc’s opaline silver and the hands’ blued steel, as well as the choice of straps proposed to set off this vintage-styled timepiece. To enhance the watch’s refined look, we’d go for a blue leather strap or the semi-matt black version adorned with beige topstitching. The winged-hourglass brand also proposes to twist its Longines Heritage Classic with anthracite or bright-blue jeans-effect leather straps, a wink to the shade of the watch’s hands. Here, details reign supreme.

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