De Beers diamonds can be found in many places around the world. Whether you walk into one of De Beers’ 30 retail locations or purchase from a partner who sells Forevermark, De Beers diamonds are easily located for purchase!
De Beers’ London flagship
Since the launch of the brand, De Beers Diamond Jewellery has been headquartered in London. The flagship store located on 46-50 Old Bond St, has remained in Mayfair for the last 18 years. The Old Bond Street location itself even inspired a new engagement ring design named Old Bond Street. This classically designed solitaire has become one of De Beers’ iconic jewelry setting. The simple solitaire sets the diamond in a V shape, allowing for excellent light and brilliance performance passing through the stone.
De Beer’s store openings
With the success of the London store, De Beers opened their first international store in Tokyo, Japan in 2003. Another ring design was born: the Annabel. This split shank beauty, has diamonds all the way down the shoulders of the band. The diamond is lofted above an open gallery, allowing light to freely flow around the diamond.
In 2005, De Beers opened their first retail store in the United States, in New York City. This location has since been moved to the coveted Madison Avenue in the Upper East Side. In 2016, this 200-square-meter townhouse opened its doors, showcasing bridal and high jewelry cases. Continuing to grow, De Beers has since opened over 30 stores worldwide, including, Beijing, Moscow, Paris, Dubai, Hong Kong, Seoul and many others. While these locations are a great spot to purchase De Beers jewelry and diamonds, many other retailers also sell De Beers diamonds.
The launch of Forevermark, a De Beers’ label
In 2008, De Beers started their diamond brand: Forevermark. These diamonds can be purchased in more than 2,000 retailer partners all over the world. Forevermark diamonds are promised to be beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds meet the qualifications to become a Forevermark diamond. These diamonds go through a rigorous quality control, being hand selected and responsibly sourced from mines in Botswana, Namibia, South Africa and Canada.
De Beers’ diamond mines
Many of the diamonds on today’s market come from a De Beers mine, though it may not be marketed as a De Beers diamond. De Beers sells approximately 35% of the worlds rough diamond production! So, in theory, you could be purchasing a diamond that is a De Beers diamond, without even knowing it. De Beers mines in Botswana, Canada, South Africa and Namibia. Some of their mines include, Jwaneng, Orapa, Letlhakane and Damtshaa in Botswana; Snap Lake and Victor in Canada; offshore and coastal mines in Namibia and; Kimberley, Venetia and Voorspoed in South Africa. If you are told your diamonds are from these mines, they are most likely a De Beers’ diamond.
The De Beers company has held a monopoly on the world’s diamonds for many years. While this monopoly isn’t technically still around, most of the diamonds today are still from De Beers. From De Beers retail locations, partner retailers who sell Forevermark diamonds, to diamonds from their mines, there are many ways to purchase a gorgeous De Beers diamond!