Since its launch in 1994, Djula has growth tremendously to become a world-renowned brand adopted by celebrities.
For Alexandre Corrot, founder and creative director of Djula, everything started with a huge passion for vintage jewels and watches from the 1920’s period. His collection kept on growing to the point where he would dig in those pieces for inspiration for his modern creations.
The French designer opened its first jewelry shop in Paris in 1994 and started to design custom jewelry whilst manufacturing silver and vermeil items. Its trendy jewels immediately caught the attention of a feminine clientele that was looking for refined and easy to wear pieces. Djula progressively shifted from a fine to a high jewelry brand offering a large range of pieces.
Since its beginning, women are the main inspiration of the founder that aims to empower them with its glam rock inspired jewels. Rihanna, Taylor Swift and Nicki Minaj, only to quote a few are keen admirers of the brand. Top bloggers and so-called independant women with strong personality such as Xenia Tchoumi and Ohood Alenezi have recently become the face behind the brand to embody Djula’s spirit.
Alexandre Corrot is driven by a desire to please every woman with its wide and expansive collections. He imagines about 200 pieces every year, an exception in the jewelry sector! Parisian based but traveling extensively between NY, Miami and Los Angeles, Alexandre Corrot brings his French background everywhere he goes in order to spread his roots in his jewelry collections. From sculptural cuff bracelets to statement diamond rings, Djula rides the lines between high jewelry pieces and distinguished jewels nevertheless accessible
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