Posted on

Chopard or the epitomy of Swiss Jewelry

A tradition of excellence and innovative vision marks the way of Chopard’s journey in the world of spellbinding Swiss luxury that conquered the world!

In the distant 1860 the unmatched talent and uncanny attention to detail of a gifted craftsman marked the birth of one of the world’s most iconic jewellery houses today. Born out of a vision for perfection, precision and timeless elegance – Chopard quickly became a household name, renowned for creativity, high-quality craftsmanship and inspiring design.

Originally started as a family-owned and oriented business, the brand has had a tumultuous past with its acquisition by the Scheufele family marking a period of spectacular development and reinvention. Under the new management Chopard has gained momentum and established itself amongst the leaders in the high-end watch and jewellery industry.

The brand has recently embarked on a mission for the production and distribution of sustainable jewelry, launching a project called The Journey to Sustainable Luxury in 2013. In partnership with Livia Firth’s Green Carpet Challenge and the Alliance of Responsible Mining (ARM) Chopard has turned a new page in its history by shifting the focus from profit to corporate responsibility and supporting small-scale goldmines in South America.

Their latest lines of spectacular jewellery – the Green Carpet Collection and the diffusion line of Fairmined gold pieces – have made headlines around the globe with natural, clean designs and subtle, eye-catching elegance. With an exclusive process of production that monitors quality to the last detail to ensure the highest level of purity – the Palme Verte collection comprises several pieces that are enchantingly different and captivating with simple, classy designs with every one of the jewellery incorporating the delicate leaf motif of the Palme d’Or trophy. Truly the brand’s best move to celebrate its 60th anniversary as it’s been making for the Cannes Film Festival since 1998.

In the world of tomorrow – Chopard is bridging the gap between ethical jewellery and promoting the highest level of precision and perfection in the luxury industry. An ambition mission that is sure to lead the brand down a path to success.

Chopard
Happy Hearts bracelet
Chopard
Green Carpet collection
Chopard
Ice Cube Pure necklace
Chopard
Happy Ocean
Chopard relocates to Geneva.
1937
Karl Scheufele takes over Chopard.
1963
Chopard moves to Meyrin and starts developping a jewelry and watch line for ladies.
1974
Their iconic launch: The Happy Diamond. A watch with mobile diamonds moving around the movement sliding and spining freely!
1976
Louis Ulysse Chopard (L.U.C) founds the eponymous factory in Sonvillier - in the Swiss Jura.
1980
The first Chopard boutique opens in Hong Kong, Asia.
1983
The first Chopard boutique opens in Europe in Geneva.
1986
Beginning of the parnership between Chopard and the Mille Miglia classic rally.
1988
Launch of the Happy Sport Collection.
1993
Presentation of the L.U.C. 1860 first watch housing - Voted Watch of the Year by Montres Passion.
1997
Chopard becomes the official partner of the Cannes Film Festival.
1998
Presentation at Baselworld of the L.U.C. Regulator Watch.
2004
Opening of the L.U.CEUM located in Fleurier to celebrate the 10th anniversary of the Chopard Manufacture.
2006
Chopard celebrates the opening of the 100th boutique on Madison Avenue in New York with 280m2.
2007
150th Anniversary of the brand and the Animal High Jewelry Collection
2010