When they decided to create the house of Poiray the first wish of Michel Ermelin and François Hérail was to give the youth an opportunity to buy jewelry. Nice jewelry with simple and curved designs breaking what was, at the time, seen in most jewelry institutional houses.
Back in 1972, the new jewelry brand was called the “young lady of the Place Vendôme” breaking the codes of conservative French jewelry. The two young men wanted to be considered as much as the other jewelry designers by creating original designs. The ‘coeur fil’ became one of their early successes due to the simple lines and rounded shapes of the heart design.
Inspired by the art déco and baroque styles, the particularity of the house of Poiray are the two prongs holding the center stone on each end allowing the light in to keep the radiance.
Colored stones, open hearts, 1930’s style, interchangeable watch bracelets and pieces of jewelry made the house of Poiray an institutional one overtime.
After a few collaboration with external designers, Poiray decided that 2015 will be a year dedicated to jewelry and interchangeability with the launch of new jewelry pieces never seen on the market before. A youth revival !
Stay updated on the latest coverage about the brand.
Another P. reference to the Poiray collection already full of exquisite pieces. Ma Première made them famous back in 1985 when they first launch their watch with interchangeable bracelet. Ma préférée was born this year … a rounded version of…
Poiray invites The Eye of Jewelry in what used to be their flagship Geneva store to welcome 8 other brands. Considered to be the Young Lady of the Place Vendome, Poiray has been for the past 30 years the iconic,…
An anecdotal piece of jewelry some would say. Found in the archives of the house, the Poiray team decided to create the Bague Bracelet and unveiled it for the first time in Paris at the Hotel Evreux during an event…
2015 marks the 40th anniversary of the young lady of the Place Vendome. Yet, Poiray not so young after all has surprised the jewelry world when they first launched their brand and first collection in 1975. Ten years later came…
When Poiray opened its first store, the brand was considered to be the « young lady » of the Place Vendôme. In 2015, Poiray celebrates its 40th anniversary and it still as young. With a new corporate team, a new strategy, new…
More than feminine, Poiray offers the Tutti Frutti collection with variations colors special summer.
Inspired by the flower power influence of the 1970’s, the House of Poiray played on words and decided to celebrate its 40th anniversary in style with the Flower Poiray.
