Did you say “without Valentine?”

As you already know, on this February 14th, many couples are getting ready to celebrate a world-famous holiday, Valentine’s Day… we have selected xxx vermilion-colored timepieces to offer each other for this occasion!

15 years, 15 emblematic models

To celebrate the 15th anniversary of this amazing magazine, we take a look back over the hit list of the 15 most exquisite feminine and jewellery timepieces imagined over these last 15 years.

Dubai Watch Week: Dawning of a new era

This 4th edition of Dubai Watch Week was made possible thanks to the initiative of the Seddiqi family, influential Dubai-based retailer and distributor. This year the show took on a new four-day format during which collectors, brands and journalists could…

Gradient tones for summer

It’s much more fun to brightly colour your life than watch it fly by in monochrome mode. Ok, for sure, not everyone has what it takes to be able to wear a faceted rainbow marvellously well on one of their…

Most Watched: The CORUM Admiral Cup Mother of Pearl Marquetry

Born in 1960, the Admiral Cup Collection became famous for its colorful nautical pennants as hours markers. In 2018, the mother-of-pearl marquetry version cancels the direct reference to the marine world combining shades of grey and blue and give a touch of…

SIHH 2019: What The Eye of Jewelry Spotted On Day One

The 29th edition of the SIHH (Salon International de la Haute Horlogerie) located in Geneva, Switzerland, opened the doors to worldwide retailers and press yesterday morning. Here is The Eye of Jewelry’s recap on Day 1!

Most Watched: The CHANEL Coromandel Watch

This Coromandel watch marks the essence of what the Chanel DNA takes inspiration from. Gabrielle said “Coco” decorated each of her houses with coromandel panels and even traveled at all times with one.

Most Watched : The ROLEX Rainbow Daytona

The Rainbow Daytona made in everose gold and set with multi-colored baguette sapphires was the ultimate Rolex to spot this year. Rarity ? Eccentricity ? Modernity ? Rolex says it all.

Most Watched : The ROMAIN JEROME Hello Kitty Watch

Every little girl at one point in her childhood once own something with the iconic Hello Kitty. Traveling through generations and cultures, this cat with a bow loved by kids and grown-ups addicted to emojis and digital characters was the…

In search of lost time…

Some cross continents in search of inspiration and some travel back in time to explore their heritage: Chanel remains loyal to Gabrielle, Chaumet goes off the beatentrack whilst Buccellati keeps its roots in Italy. This year it seems that brands…

Baselworld 2018 : a bling vintage

Since the Swatch Group announced their non-participation into next year’s Baselworld show, the entire watch industry shakes to the thought of what will happen next. Yet, this year’s novelties were so dazzling that it was hard to believe that it…

A watch strap for every style

Summer is in the air and all of a sudden your watch looks obviously too wintery? Well, it is time to add a dose of color and trendiness to your timepiece with interchangeable bands.

Snow Time with Ralph Lauren

Winter isn’t over yet and The Eye of Jewelry has made the most of the last snowflakes to venture between the fir trees with the new stirrup chronograph by Ralph Lauren whose interchangeable strap makes everyone’s lives easier.

Stop to spread love with a Bubble in the desert

Think about a place where the notion of time does not exists, where money disappears and where you are the absolute master of your desires and movements. No wonder your watch becomes futile … it only serves as an accessory…

A dial or how to make yourself interesting

Complications aside, watchmakers need to showcase their ingenuity if they want to carry on dazzling buyers and consumers with a timepiece’s design. From volcano ash and velvet to straw and eggshell inlay, these relatively classic premium watches are exploring new sides…

Princesses for one day

The 18th Princesses Rally saw Richard Mille enter its 3rd year in a row as the sponsor of an all-female event. 90 teams and 12 nationalities drove from Paris to Saint Tropez in classic and modern cars at an average…

The Tank is turning 100!

The Russian Revolution took place in 1917 and saw Lenin take power. An equally important milestone, in the history of watchmaking at least, took place the same year with the launch of the Tank designed by Louis Cartier. A century…

Chabi Nouri, a calming force at the top of Piaget

Young, talented and likeable, Chabi Nouri spent two years under Philippe Leopold-Metzger’s wing before being appointed Piaget’s Chief Executive at the start of the year. Some said, “One hell of a woman”; others said “Wonder woman”. Here are ten questions…

The art crafting to their paroxysm

A significant number of watchmaking brands focus on the expertise of their craftsmen specialized in art crafting. And for this cause, art crafting is far from being the crème de la crème on our wrists, involving the artistic beauty to…