Why is Chanel so popular and so expensive ?

Coco Chanel saw the need for simplistic and practical fashion for women. These items are crafted with the utmost care, to ensure they last just as long as the fashion does. Overtime they have become exclusive, desired and rare which are the…

Aaron Jah Stone, a soul giver!

From Tahitian pearls…to rubies or tourmalines each of them are unique and made upon Cyril Bismuth’s inspiration. Colorful and spiritual, it makes us travel around the world with something magic. In Egypt, Aaron means “Lion warrior” in Ethiopia Jah means…

Where is Bvlgari Jewelry Made?

Bvlgari’s headquarters are based in Roma where the High Jewelry collections are being made. Yet, most of its jewelry is manufactured in the Italian city of gold: Valenza. Indeed, the company inaugurated a 14,000-square meter site in March 2017 for…

When it comes to pricing, why is Tiffany Jewelry expensive?

Established in 1837 Tiffany has become over the decades the legendary American jeweler. Recognisable amongst many, the iconic blue box with white ribbon long stands before Audrey Hepburn’s and her Breakfast at Tiffany’s appearance. After 181 years of activity, Tiffany & Co….

Top 10: Titanium jewelry

Because of its durability, titanium has become a very popular material used in jewelry. As a reminder, titanium was discovered by William Gregor in 1791 in Cornwall, Great Britain. Named after Martin Heinrich Klaproth for the Titans in the Greek…

Top 10: custom jewelry made for you

Personalized or not, all of these originals jewelry makes you feel trendy and unique ! From earrings, to necklace or double fingers rings you will fall in love with. The Eye of Jewelry spotted 10 pieces for you to pick,…

Who Owns Bvlgari – Is it Italian Still?

Bvlgari was founded by the Greek goldmisth Sotirios Voulgaris who Italianized his name into Bvlgari to officially settle in Italy in 1884. It’s only in 2011 that the Italian brand was acquired by the French luxury group LVMH.

Don’t forget to wear your lucky charm !

Lucky day or not, Friday the 13th is the perfect day to wear one of these precious jewelry. A lady bug can bring you happiness while a clover will give you chance and a turtle will lead your way to…

The Roadmap to Finding Bvlgari Jewelry

Where can Bvlgari jewelry be found ? Narrowing down the collections of the Italian house, they can only be found in premium jewelry stores, high-end boutique shops and exclusive online stores duly authorized by Bvlgari. Here is the roadmap to finding Bvlgari Jewelry.

Are you still looking for a beautiful Xmas gift?

The wide choice of colours may solve the famous problem : « What sould I buy ? ». There is something for every taste ranging from red to green including blue or pink. Infinity by Victoria offers her iconic cord bracelet with a double-infinity sign.

Pop-up Alert: JEM – Jewelry Ethically Minded opens in the Marais

Geometrical and minimalist: that is the inspiration of JEM ! Traveling through the bright and simple, the Jewelry Ethically Minded brand managed to clearly define its DNA. Every creation delivers a precious ethical message which is contemporary and responsible at…

Vibe Harsloef, a bold brand from Copenhagen !

10 years of experience, Vibe Harsloef creates original design imagining a new way of wearing jewelry: on sneakers. Finally someone who breaks the rules ! In addition, she works around the pearls she sets and colors in many ways.

Eleuterio @ the Pop Up

Known for the work ethic but most importantly for the Filigrane technique in Jewelry, Eleuterio is the perfect Portuguese example. Through its strong knowledge and legacy, the family brand has been keeping the traditional craftmanship of the work of gold…

INFINITY by Victoria @ the Pop Up

Victoria Chmielewski is a young punchy woman who was born in Geneva and decided to launch her first collection last year inspired by the Infinity sign. Traveling through her values she wishes to extend, the use of the infinity symbol…

Amber Sakai @ the Pop Up

Finally something different in jewelry! If you are the one with an eccentric style these headbands are the perfect match EVER. You can also be a classy woman who wants to break the rules with an uncommon detail. Have a…

Discover the best ruby rings !

Discover a large selection of the most stunning ruby rings that can be found on the market by talented designers and respected brands. Check out at least 10 rings spotted by the Eye of Jewelry for you!

Laura Sayan @ the Pop Up

What better way to honor traditionnals symbols as Laura Sayan does. From armenian cross to dream catcher … she dazzles them with colored stones and diamonds. Her collections are available at the eye of jewelry Pop Up store located at…

Top 10: The Goldeneye of Jewelry

You’ve got a keen eye, Madame ! The Eye of Jewelry spotted for you 10 jewelry with eyes to pick, choose and try on ! Considered like a lucky charm and a symbol of protection, the blue eye inspires nowadays…

Top 10: Jewelry Brooches

Trendly in the 90’s, Brooches strongly comeback this year ! More than an accessory, it dresses your clothes with a personal touch ! The Eye of Jewelry spotted 10 amazing broches for you to pick, choose and try on !

When Emotion triggers emotions

The Emotion ring collection from Fabergé is an intense combination of colored stones set on an organic shape for every woman adorn her finger. The organic shape of the ring is set in harmony with colorful gemstones such as rubies,…

Like a flower blossom … with Garrard’s Tudor Rose

Part of their latest high jewelry collections, the house of Garrard launched the Tudor Rose collection – a sacred flower for the British Heritage, twisted in a modern way. As one of the most important and longstanding of all British…

General Jewelry Mood right now !

Shortly after Donald Trump’s election as 45th American President, the social media sphere is out of control. Anissa Kermiche resumed the situation with a pretty humoristic tone. F*** him-  is as ever so her!